ADVERTISE WITH OIA

Your Premier Resource for the Lesbian, Gay, Bisexual and Transgender Community in the Carolinas

WHO ARE WE?
OIA is a multi-media source of news, thought, and lifestyle information for the lesbian, gay, bisexual, and transgender communities of western North Carolina and the upstate of South Carolina. The monthly print edition print edition of OIA is available at more than 120 locations in North Carolina, South Carolina, and eastern Tennessee. The website and weekly email newsletter, Come Out and Play (with OIA), keep our readers informed and up-to-date throughout the month. Because OIA is free and available to anyone, we strive to maintain a higher standard of editorial content and advertising.

OIA is a unique media in a unique market serving a unique demographic. In much of our distribution area, OIA is the only LGBTQ publication and reaches a minimum of 15,000 readers each month. Many of our readers travel, shop, vacation, and relocate across the communities of the Carolinas and eastern Tennessee, Asheville and Greenville/ Spartanburg in particular, making OIA an indispensable resource throughout the region.

WHO ARE OUR READERS?
GLBT consumers have become a significant target market. One need only pick up a GLBT publication or watch a GLBT cable channel or visit a large PRIDE celebration, such as Atlanta or Raleigh, to see the attention being paid to this market by major national corporations.

Consider this:

• Estimated 2006 buying power of GLBT consumers is more than $640 billion (source: Witeck-Combs Communications)
• A minimum of 6% to 7% of the U.S. population over 18 self-identifies as GLB or T
• An estimated 94% of GLBT consumers go out of their way to buy products advertised in GLBT media
• Same-gender households are found in 99.3% of all U.S. counties

Advertising in OIA makes sense!

Want to hear more? Listen to OIA's radio commercial (currently running on Clear Chanel Radio 880, "The Revolution")